Best Practice Award Light Advertising 2011

visual communication | Best practice Award Light Advertising 2011

 

 

 

 

 

 

 

1. The Award

Each year, a large number of exhibitors help to ensure that the viscom remains the number one industry platform for the planning, manufacture, installation and maintenance of illuminated display systems.

Reed Exhibitions Germany is presenting the third time the Best Practice Awards Light Advertising at the viscom düsseldorf 2011. The aim is to reward successful and innovative illuminated sign applications which have been well planned and creatively realised, and to present them to a wider audience.

2. The Jury

Just like last year, the jury will again consist of industry experts.

 

The jury will rate the entries based on the following criteria:
Technology and materials used, dimensions of illuminated sign, method of installation, integration in surroundings, basic idea and design. The overriding criterion for the assessment will be the creative solution.

 

The jury can nominate up to 10 entries. The jury will then select a maximum of 3 winners from these nominations. If the submissions do not meet the criteria, the jury reserves the right not to permit the submission.

 

The jury's decision is final.

3. The Conditions of Entry

3.1 Eligibility

3.1.1 Illuminated signmakers, advertising agencies, light planners, customers and manufacturers of materials which are used in illuminated signs
3.1.2 All those involved in devising, designing, producing and installing illuminated signs
3.1.3 Participation is not restricted to exhibitors at viscom düsseldorf 2011

 

3.2 Project Implementation

3.2.1 Illuminated sign projects which have been completed after 30 June 2008 and are in operation by the closing date, 01 July 2011.

 

3.3 Documentation to be submitted

3.3.1 Photos which show the system in operation, taken during the day and at night in high resolution
3.3.2 Photos or diagrams showing the assembly of the light sources
3.3.3 Sketches depicting the installation and assembly of the system
3.3.4 2 minute video or slideshow

 

3.4 Charge for Finalists

3.4.1 There are no participation fees

The following services are provided for all nominees featured in the exhibition:

  • Advertising on the viscom website
  • 2 Complementary Cards
  • 1 viscom night ticket
  • 2 photos of the illuminated sign system applied to cardboard (1 in daylight, 1 at night)
  • Production of a sign featuring an explanatory text about the project

3.5 Further Conditions

3.5.1 Closing date for entries is 01 July 2011
3.5.2 Any documentation submitted will only be returned on special request

4. The Publication of Results

The nominations may be publicised in the run-up to the viscom düsseldorf 2011 by the media partners of the viscom Best Practice Awards Light Advertising, but certainly in the exhibition at the viscom düsseldorf 2011 at the latest.
The winners will be announced and presented to the general public and the press on the second day of the event at the viscom night, a public event held outside the exhibition centre.

The submitting parties give their consent to such a presentation.

Reed Exhibitions Deutschland GmbH will present the project by applying two photographs of the illuminated sign system, one taken in daylight and the other at night, to A1-format cardboard. An explanatory text for each project will also be featured. Regular stands can be rented if the companies concerned wish to make an additional presentation.

5. Media Partnerships

Specialist journals will be media partners of the viscom Best Practice Awards Light Advertising 2011.

6. Schedule

01 July 2011 Closing date for entries to viscom Best Practice Award Light Advertising
14 October 2011 Presentation of awards to winners at viscom night in Düsseldorf

7. Promoter and Organiser

Reed Exhibitions Deutschland GmbH, Völklinger Straße 4, 40219 Düsseldorf, Germany

8. Registration

The closing date was 01 July 2011.
A summary of all important information can be found here.
Learn more about the winners of the Best Practice Award Light Advertising 2010.

 

Contact viscom Awards

Natalie Depuhl-Stecken
Natalie Depuhl-Stecken
(Event Manager)
Company: Reed Exhibitions Deutschland GmbH
phone:work +49 211 90191-219
fax:fax +49 211 90191-149
e-mail:
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