Visitor target groups
viscom viscom düsseldorf 2013 - International trade fair for visual communication, technology and design
The viscom is the number one meeting place for the European signmaking industry. Since being founded in 1986 the event has become the leading trade fair for visual communication and enjoys an exceptionally high profile.
The viscom düsseldorf 2013 is aimed at marketing managers from retail and industry, machinery and materials buyers, craftsmen and creative artists. It is a showground for the latest developments and cutting-edge technologies. And it is the only event at which all the different sectors appear under one roof: machines, components, materials and services for digital printing and inkjet printing, engraving, light advertising, digital signage, textile refinement, display and PoS solutions, outdoor advertising and ambient media.
Special attention will be paid to the new "Digital Signage", "Industrial Inkjet Printing" and "innovative materials" markets in form of seminars, special zones, special shows and awards ceremonies.
The viscom combines traditional applications with digital signage. The result? New synergies. And it covers virtually all branches of the industry: from illuminated signs over entrances and car wrapping films through to digital advertising at airports. In short: the viscom offers unbeatable variety with its products and services, innovations, trends and ideas.
The new division concerning supporting programme, special shows and targeted visitor activities in the areas:
makes the range of viscom themes even clearer, further raising the target-oriented "usability" levels for trade visitors.
With its high-calibre supporting programme the viscom represents not only an information exchange of the finest order, it also enjoys unrivalled proximity to the market - perfectly adapted to the needs of digital printers, light advertisers, shop and stand fitters, advertising agencies, media producers, architects, system integrators, digital signage providers, marketing and sales managers from the consumer goods industry, food and consumer goods retailers and buyers.
Well-established and highly regarded competitions in the form of high-profile awards also supply the industry with important new ideas. An estimated 350 exhibitors from all over the world are expected at viscom düsseldorf 2013.