Viewing and ordering dishes via online images and films at the restaurant, marvelling at the virtual real-size representation of the kitchen of one's choice at the shop - all this becomes possible with the new digital signage applications. At viscom, International Trade Fair for Visual Communication, Technology and Design, the Digital Signage Best Practice Award was now presented to the best applications realised in 2011. There were prizes in the categories of Retail Signage, Interactive Signage, Guiding Signage and Information Signage as well as a special award. More than 30 companies from all parts of Europe had entered the competition, 14 were nominated for the award. The nominees and winners presented themselves to the visitors at the Digital Signage World at viscom. .

"Retail Signage - digital signage applications in the retail sector" Category

Miele & Cie. KG
Agent: people interactive GmbH

„Miele VirtuReal Kitchen - dinteractive real-size planning tool"

Miele and the realising agency people interactive GmbH won the Digital Signage Best Practice Award in the "Retail Signage" category for a spectacular project at the Berlin "Miele Gallerie Unter den Linden" store. The interactive virtual configuration of kitchen modules is used in the Miele flagship store. The application offers gesture-controlled navigation with added haptic navigation elements.

This enables customers to see on screen how well stoves, cooking tops and exhaust hoods go together. The interactive planning tool is a digital signage system with a direct return on investment. Smart, helpful, perfectly integrated and very well designed - as the jury emphasised. The installation is therefore an ideal vehicle for transporting the enthusiasm and fascination of the up-market Miele products.

"Interactive Signage - Digital signage projects with the focus on interactive components" Categor

Holyfields
Agent: Scala

"Innovative and interactive ordering system at the Holyfields restaurants"

A project from the gastronomic segment is the winner in the Interactive Signage category. Guests at the Holyfields restaurant chain can choose and order their food and drinks via an interactive ordering system. Dishes can be viewed in films displayed on touchscreen terminals in the foyer and ordered there. As soon as the dishes have been prepared the corresponding notification is transmitted to the guest at his table. Here the jury primarily praised the coherent overall concept where the design of the cabinet and the screen perfectly fits in with the overall design. The system including the software were realised by Scala. Other partners involved were Newroom Media and the Ippolito Fleitz Group.

"Guiding Signage - Digital signage applications as guiding systems in public areas" Category

ECE Projektmanagement G.m.b.H & Co.KG
Agent: dimedis GmbH

"Customer infomation and guiding system for a shopping centre"

The determining factors for the jury's decision in the "Guiding Signage" category were the interactive component and the screen design of this digital signage solution. A customer information and guiding system commissioned by ECE Projektmanagement and realised by dimedis is the winner. Throughout the shopping centre, the system reliably guides the customer to the desired shop. The system serves as a planning and marketing tool for the centre management and turns into an active element in customer communication.
Taking just a first glance at the unit, the customer can identify the system as a guiding system and find the desired destination quickly and easily. Working entirely without the nomenclature customary in user navigation, the system enables the user to search intuitively in several languages. All searches are stored and evaluated.

As a result, the system simultaneously serves as a planning and marketing tool for the centre management and becomes an active element in customer communication.

„Information Signage" Category

IBM Deutschland GmbH
Agent: CPP Studios Event GmbH

"IBM "CampusMedia" - media network - always up-to-date"

The "Campus Media" media network implemented by CPP Studios Event GmbH for IBM was awarded the prize in the "Information Signage" Category. This project won the jury's enthusiastic acclaim due to its perfect overall package. The digital signage system combines top play-out performance of reproduction with an extremely efficient editorial system and media network.

The aim was to provide staff with up-to-date information while also addressing IBM's business partners and stakeholders. Content changing at one-minute intervals is displayed at top viewing quality. A large number of widely varying advertising elements are perfectly integrated into the respective environment.

Special Award

MANN+HUMMEL GmbH / MANN-FILTER
Agent: eyefactive GmbH

"Interactive MANN-FILTER MultiTOUCH counter"

The Special Award goes to digital signage projects of an unusual kind and extraordinary quality. The "MultiTOUCH counter" project for the customer MANN-FILTER does not fit any of the other award categories, but it deserves to be distinguished by the Special Award due to its high design quality and sophisticated technology. The automotive supplier MANN-FILTER presented itself with the interactive counter at automechanika 2010. With its length of more than six meters the counter enables many visitors at the same time to enjoy an interactive experience of the company's product range. The MultiTOUCH technology was supplied by eyefactive GmbH.

www.digital-signage-best-practice-award.eu
www.digital-signage-world.com
www.viscom-messe.com

Download Press Release [pdf | 221 kb]

Download Press photo Miele [jpg | 1 mb]
Download Press photo dimedis GmbH [jpg | 878 kb]
Download Press photo IBM Deutschland GmbH [jpg | 842 kb]
Download Press photo MANN+HUMMEL GmbH [jpg | 942 kb]

For more information please contact the press department of Reed Exhibitions Deutschland GmbH:

Dr. Mike Seidensticker
Press Spokesman
Tel.: +49 (0) 211 - 90191- 128
Fax: +49 (0) 211 - 90191- 138
E-Mail: Mike.Seidensticker@reedexpo.de

Cornelia Maschke
Press Officer
Tel.: +49 (0) 211 - 90191- 182
Fax: +49 (0) 211 - 90191- 138

E-Mail: Cornelia.Maschke@reedexpo.de