What does the Display PoS Expo offer?
Display PoS Expo at viscom düsseldorf 2013 - Attracting more and more attention
Display and PoS solutions are becoming increasingly complex and elaborate. New materials, refinement techniques, digital media and lighting technologies are steadily gaining in importance here.
They turn modern product packaging into genuine eyecatchers and encourage impulse buying of discounted products at the PoS. Because it's the "final five seconds" which decide whether shoppers go for product a or b. Over 80 % of product decisions are made by consumers at the PoS.
The established core viscom areas of
- Lighting technology
- Digital and customised printing
- Refinement techniques
- Digital Signage
provide a comprehensive overview of what the market has to offer, including the latest trends, technologies and processing options. The viscom is therefore the ideal platform for manufacturers and suppliers of display, PoS and packaging solutions looking to do successful business.
Display PoS – the new viscom core segment:
- Dedicated exhibition area – the Display PoS Expo
- Cross-sector networking platform
- Special presentations and supporting programme
- For providers of
- Product carrying display
- Long term display (metal, plastic)
- Short term display (cardboard, paper
- Digital display
- Sales promotional display
The visitors of the Display PoS Expo:
- Trade Marketing Management
- Marketing and Advertising in Retail & Industry
- Advertising Agencies
- Instore Management
- Shop fitters
- Graphic designer
- Interior designer
- Visual Merchandising
- Category Management
Superstar 2013 at Display PoS Expo
This year again, the renowned SUPERSTAR award will be announced in the frame of viscom. All submitted exhibits will be displayed on a special area within Display PoS Expo.