Press Releases

▪ viscom frankfurt 2008 enlarges exhibition area
▪ 145 exhibitors have confirmed participation in the fair

viscom frankfurt is growing: Five months before opening, the International Trade Fair for Visual Communication can report a lively demand. Even at this early stage, the exhibiting companies have already booked an area ten percent larger than was the case for the previous event in 2006. So far, a total of 145 exhibitors from 17 countries have confirmed their stand booking. The organisers, Reed Exhibitions Deutschland GmbH, are expecting 200 international exhibitors and 7,500 visitors from 30 countries. viscom Director Petra Lassahn is pleased: “viscom’s new course is a success with both exhibitors and visitors“, she says.

In addition to an extensive supporting programme with numerous seminars, workshops, lectures and practical examples from the entire field of visual communication, viscom addresses topics such as Digital Signage and Industrial Inkjet Printing and presents a special show with innovative materials. After the great success of the first Digital Signage Day at viscom in Düsseldorf in 2007, the offer for visitors will be doubled this year: there will be two Digital Signage Days this year. A large number of lectures and practical examples will provide an overview of this new exhibition segment at viscom, as well as supplying comprehensive information as a basis for future business decisions: this includes the essentials of content design and planning, information on application and implementation right through to perception measurement.

The Best Practice Award in the Digital Signage segment will also be awarded for the second time at viscom frankfurt 2008: the three categories in which manufacturers, service providers and retail companies, agencies and integrators can register their products are Retail Signage – digital signage applications in the retail sector; Information Signage – digital signage applications supplying information on public displays and Routing – digital signage applications that are used as routing systems in public areas. The products will always be entered by suppliers and clients.

After the successful premiere of the viscom INNOVATION AWARD this prize will also be awarded again at viscom frankfurt 2008. Once more, there will be five categories: Digital Printing/Large Format Printing, Textile Processing, Light Advertising as well as Signmaking for POS (finished products such as presentation systems for POS display) and Signmaking for Machinery, Materials, Software, Tools, Applications Technologies and Assembly Processes for the manufacture of advertising products. In addition there will be the “Light Advertising Best Practice Award“. This prize will be given for outstanding practical examples of light advertising applications.

viscom frankfurt 2008 will be held as an International Trade Fair for Visual Communication from 30 October to 1 November at the Frankfurt Exhibition Centre in Hall 3.0.

You will find the picture in the foto archive in the press area. For further information please contact the Press Department of Reed Exhibitions Deutschland GmbH:

Dr. Mike Seidensticker, Chief Press Officer
Tel.: +49 (0) 211 - 90191- 128
Fax: +49 (0) 211 - 90191- 138
Email: Mike.Seidensticker@reedexpo.de

Eva-Maria Geef, Press Officer
Tel.: +49 (0) 211 - 90191- 191
Fax: +49 (0) 211 - 90191- 138
Email: EvaMaria.Geef@reedexpo.de