Digital Signage & Architecture

The client commissioning the new building wants it to look modern. And he certainly wants it to feature the latest technology: multimedia, something impressive, a large monitor in the foyer, an LED screen in the façade, or at least a digital info display column in the reception area. And there should also be a flexible sign system to guide visitors and staff members around the building. A judicious combination of conventional signs and modern digital signage elements results in dynamic information systems which can be integrated into an overall building concept.  Planning such systems represents a major challenge to architects and planners.

The one-day viscom seminar will present practical solutions and provide a concise overview of the planning process of a digital signage application for buildings.
  

Topic areas:

• What is Digital Signage?
• Procedure: the right way to success - goals, content, technology, running
    

Goals:

• Which tasks can Digital Signage help with?
• Practical experience, examples
    

Content:

• Which content has the desired effect?
• What needs to be taken into account?
• Where does content come from?
• Who is responsible for content?
    

Technology:

• Overview of systems and solutions
• Comparison of display systems
• How does the signal get to the display?
• What factors need to be taken into consideration when planning?
• Who is the right person to contact?
• Which departments need to be involved in the planning?
     

Running:

• Installation
• Operation and maintenance
• Key warranty conditions
• Cost parameters
• Benefit (quantitative & qualitative)
• Return on investment
    

Target groups:

• Architects
• Experts planners
• Facility managers
• Company communication staff
    

Speakers:

• Bernhard Baer
  In his 15 year professional career Bernhard Baer has worked both as a business consultant for Price Waterhouse and also as a line manager at Swisscom and Hughes. Since 2002 he has specialised in digital media solutions in a wide range of sectors such as food retail, in department stores, the fashion industry, in the public arena, in doctors' practices, and many more. In 2006 he set up his own business consultancy company, helping both customers and also providers of media solutions to devise appropriate ideas, and then plan and implement the projects.
    
• Thomas Dockter is the owner of Cologne-based service provider Dockter Marketing. He has assumed responsibility for the Digital Signage conference programme at the viscom. His own part of the seminar is based on the experience he has gained from working on various signage projects in buildings. Thomas Dockter also works as a trainer and presenter in Germany and in the USA.
    
• Further speakers may also be present to describe practical examples.
    

Who is running the seminar?
The seminar is being given by Thomas Dockter, Dockter Marketing, and Bernhard Baer, Digitale Medien am POS, in conjunction with viscom frankfurt 2008 - International Trade Fair for Visual Communication, a specialist trade fair run by Reed Exhibitions Deutschland GmbH.
  

What does it cost to take part?
€ 269.00 plus VAT. If a company submits more than 2 applications, the 2nd and subsequent participants will receive a 10% discount. Prices include seminar documents, drinks and lunch.
  

When and where will the seminar be held?
11 June in Stuttgart
The precise venue and directions for how to get there will be provided in good time.'
 

The seminar will be held in German only.
 

Apply now to take part in the viscom "Digital Signage and Architecture" seminar!
  

We look forward to seeing you!