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Digital Signage Days

Digital Signage Days – the medium of the future

viscom frankfurt 2008 - Digital SignageRenowned experts give the audience the benefit of their knowledge in the Digital Signage Day presentations. Always featuring practical examples, topics include the basics of content design and planning, information on applications and implementation, and perception measurement. The effects of the technology and the opportunities it offers for traditional providers are examined in a panel discussion. In 2008, the Digital Signage Days will once again be presenting a comprehensive range of information and contacts, helping managers to make
their business decisions.

Day 1 – 30 October

Hype or trend?

The first Day will focus on basic Digital Signage issues
such as:

  • What is Digital Signage?
  • How does Digital Signage differ from conventional signage?
  • Where is Digital Signage used?
  • What are the different areas of application?
  • What introductory costs are there?

Based on four typical applications, the participants find out the potential advantages and disadvantages:

  • The digital poster
  • The dynamic notice board for in-company communication
  • Digital info systems for public facilities and local government
  • Digital building guidance systems

Moreover, the most interesting projects of the Digital Signage Best Practice Awards will be presented.

Day 2 – 31 Oktober

Content, the key to success

Content production is the great challenge in the field of digital signage. There is great demand for information from clients, planners, designers and advertising space providers. Organised in conjunction with media partners, and including presentations from specialist agencies in the UK, Germany and France, the second day is given over to "creative content". The day is aimed at "brand owners", agencies, designers, media planners and network operators.

Quotation

"The viscom – and the Digital Signage Day in particular – was a professional platform where we could present our project."
Dr. Jasmin Top, BASF Aktiengesellschaft