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Friday, 21 September 2007

Introduction [viscom forum, hall 8b F60]

10.15 - 10.30

Digital Signage: Hype or trend for the future?
 
A short introduction into the topics covered in the lectures
 
In a compact manner you will get to know in 15 minutes what it is all about. Applications, Requirements, and Terminology.
Speaker:  Thomas Dockter, Dockter Marketing, www.dockter-marketing.de

The basics of perception [viscom forum, hall 8b F60]

10.30 - 11.00

How does digital signage work?
 
Which content is suited and why?
  
What is the difference between static signs and digital signage?
  
Speaker: Robert Müller (Vita | PDF), Hochschule für Gestaltung + Kunst, Luzern, http://www.hgk.fhz.ch/

The basics of perception [viscom forum, hall 8b F60]

11.00 - 11.30

How is information processed?
 
How are digital signs perceived?
  
Are there any differences in the perception
 
Does the perfect digital Signage design
 
Speaker: Dipl.- Psych. Michael Schiessel, eye square GmbH, Berlin
www.eye-square.com

he basics of planning [viscom forum, hall 8b F60]

11.30 – 12.00

How does digital signage change environments and what are the consequences in terms of planning.
  
What is to be considered when planning the placement of displays?
  
Speaker: Dipl.- Ing. Architekt Christoph Kronhagel, ag4 mediatecture company, www.ag4.de

The basics of displays [viscom forum, hall 8b F60]

12.00 - 12.45

How do I find the right display?
  
Overview, technology, applications of plasma, TFT, rear projection/beamer, LED Basics for planning

 

Grundlagen für die Planung
Speaker:  Bernhard Baer, Digitale Medien am POS, Beratung & Projektmanagement, http://www.poscommunication.com/
 

 

Basics of data allocation
 
How to come data to the display?
  
Speaker: Björn Christiansen, Minicom Advanced Systems, http://www.minicom.com/
 

  foll: break

 

 

Introduction (repetition) [viscom forum, hall 8b F60]

13.15 - 13.30 Digital Signage: Hype or trend for the future?
 
A short introduction into the topics covered in the lectures
 
In a compact manner you will get to know in 15 minutes what it is all about. Applications, Requirements, and Terminology.
 
Speaker: Thomas Dockter (Vita | PDF), Dockter Marketing, www.dockter-marketing.de

The basics of software control and planning [viscom forum, hall 8b F60]

13.30 - 14.15 Content Management, Content Distribution, Controlling, Automating
 
What do I need digital signage software for?
 
How can I automate the updating of contents?
 
Speaker: Pierre Farine, VisualFOOD GmbH, Luzern, http://www.screenfood.com/

The basics of software design and production (simultaneously in the other forum) [viscom workshop, hall 8a D60]

13.30 - 14.15 Once designed, manifold applied – is this possible?
  
How can I integrate the production of digital signage content in my print / web workflow?
  
Which opportunities do my design tools provide for creating digital signage contents?
  
Speaker: Carlo Blatz (Vita | PDF), Powerflasher GmbH, http://www.powerflasher.com/

Show Case/ Sample applications of info displays/guiding systems [viscom forum, hall 8b F60]

14.15 - 15.00 Examples of best practice taken from information/guiding signage projects
 
Project: Etagenhinweise Peek und Cloppenburg
Speaker: Christopher Colshorn, netvico GmbH architects of digital communication, www.netvico.com 
 
  Project: Infodisplays Movie Park Bottrop
Speaker: Peter Dombrowski, 42media group GmbH, www.42mediagroup.com
  
  Project: BASF Today Infodisplays
Speaker: Dr. Jasmin Top, BASF Aktiengesellschaft, www.basf.com
Dr. Marco Schlattmann, pixelpark AG, www.pixelpark.de
Ben Hur GmbH, www.benhur.de

Show case/ Sample applications for retailers [viscom forum, hall 8b F60]

15.00 - 16.00 Examples of best practice taken from retail signage projects
  Project: 350 Displays bei Saturn Berlin
Speaker: Arne Jürgensen, advertimes GmbH, http://www.advertimes.de/
   
  Gastro Live
Speaker: A. Reza Humanfar, HuT Entertainment, www.hut-entertainment.de
 
  ADG Vplus -Digital-Signage-Anwendung am POS in Apotheken
Speaker: Michael Soor, netscreens digitale Schaufenster GmbH, www.netscreens.de
 
  impulsTV bei Marktkauf
Speaker: Herbert Boos, smart point media AG, www.spm-tv.de,
Markus Schödl, ProSiebenSat.1 Media AG, www.prosiebensat1.com

Round Table [viscom forum, hall 8b F60]

16.15 - 17.00  
How will digital signage change the signage market?
What will be the impact on traditional signage providers?
What are the opportunities?
Who is the right contact? 

Speakers:
Bernhard Baer, Digitale Medien am POS Beratung & Projektmanagement, http://www.poscommunication.com/
    
Thomas Dockter, Dockter Marketing, www.dockter-marketing.de
   
Pierre Farine, VisualFOOD GmbH, Luzern, www.screenfood.com
 
Ian Hume, Messe Düsseldorf GmbH, www.messe-duesseldorf.de
  
Robert Müller, Hochschule für Gestaltung + Kunst Luzern, www.hgk.fhz.ch
  
M. Schmid, Ströer Out-of-Home Media AG, www.stroeer.de

f:mp Produktioner Treff [viscom workshop, hall 8a D60]

3:00 pm - 6:00 pm LED light advertising
Trends and opportunities
Speaker: Peter Sprenger, WS Walter Schrickel GmbH, www.ws-lamps.com
 
  Digital signage
Digital communication in the cityscape and its technical potential
Speaker: Thomas Berger, CITYBOOMER GmbH, http://www.cityboomer.de/
 
  Hybrid production in POS advertising
Which technology for what?
Speaker: Daniel Oschatz, Oschatz Visuelle Medien GmbH & Co. KG, http://www.oschatz.de/
  
 

Textile finishing
Applications, opportunities and production technologies
Speaker: Joachim Rees, Multi-Plot Europe GmbH, Bad Emstal, http://www.multiplot.de/