Frankfurt/Düsseldorf. Four trade fairs, one name: with the creation of the new viscom umbrella brand two years ago, Reed Exhibitions established a European brand network extending from Germany through Italy and France all the way to Spain. PRO SIGN, which had been staged in Germany every two years to alternate with viscom, also became viscom since both fairs had developed in increasingly similar directions. “To put both fairs under one name was a logical move therefore, demonstrating that both events focus on the same core theme of visual communication,“ explains viscom Director Petra Lassahn.

viscom frankfurt 2008: Cooperation with “Digital Signage Expo”

13/03/2008

Düsseldorf. Joining forces: viscom frankfurt 2008 – the international trade fair for visual communication and the Digital Signage Expo from the United States have decided to work together in the future. The annual DSE, which is alternately staged in Las Vegas and Chicago, is the world’s largest digital signage trade show and conference. The more than 100 exhibitors offer interactive solutions and media networks for end-consumers in retail, entertainment, transportation, finance and public locations.

Final Report on viscom 2007

22/09/2007

viscom presents itself full of new vitality
A fresh breeze for visual communication

Düsseldorf. From high-end digitals to classical engraving: the variety of visual communication is bigger than ever. Proof of that could be seen at this year’s viscom which presented itself full of new vitality. With a total of 8,900 trade visitors the organizers, Reed Exhibitions Deutschland GmbH, recorded a result at a similar level with that of the previous event (2005: 9,023). In this context, the proportion of visitors from advertising agencies and of customers from the industrial and the department store sector who found their way to Düsseldorf this year was significantly higher.

Final Report PRO SIGN 2006, The Trade Fair on Sign Making in Europe

21/10/2006

Frankfurt. Satisfied faces, a busy fair and a strong push in demand: this year’s PRO SIGN proved extremely productive and lively. “Instead of just offering an end of season gleaning in the autumn, the fair was characterised by a large number of innovations and the interest among trade visitors in specific aspects,“ is how PRO SIGN boss Petra Lassahn sums up the very successful course of the fair with a big smile. Top marks from exhibitors and visitor figures tying in seamlessly with the previous record made for a thoroughly positive course of the fair. With a total of 7,270 visitors from more than 30 nations, PRO SIGN surpassed its previous record (2004: 7,007). The opinion expressed by the 170 exhibitors clearly reflected this mood: 67.7 percent awarded PRO SIGN the marks “very good“ or “good“, another 27.7 percent said the three fair days had been “very satisfactory “.

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viscom frankfurt 2008: European brand network of “Sign” trade fairs

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Final Report on viscom 2007

Final Report PRO SIGN 2006, The Trade Fair on Sign Making in Europe