Press Releases

Frankfurt/Düsseldorf. Four trade fairs, one name: with the creation of the new viscom umbrella brand two years ago, Reed Exhibitions established a European brand network extending from Germany through Italy and France  all the way to Spain. PRO SIGN, which had been staged in Germany every two years to alternate with viscom, also became viscom since both fairs had developed in increasingly similar directions. “To put both fairs under one name was a logical move therefore, demonstrating that both events focus on the same core theme of visual communication,“ explains viscom Director Petra Lassahn. Still, there is a small difference: for easier distinction between them, the two viscom fairs in Germany are named after the cities that host them. This year, viscom frankfurt will be held from 30 October to 1 November at the Frankfurt Exhibition Grounds in Hall 3.0, viscom düsseldorf will be alternating with it in odd-numbered years. 200 international exhibitors and 7,500 visitors from 30 nations are expected in Frankfurt.

Throughout Europe, the four viscom trade fairs bring together more than 1,300 exhibitors and 65,000 trade visitors on a surface of more than 50,000 m² each year. The new brand also generates enhanced marketing synergies and strengthens the international character of the events.

Products and services on show at the German events range from signmaking, light advertising and textile processing to outdoor advertising to presentation systems/POP. New topics that were introduced in 2007 and proved successful right from the start are “Digital Signage“ and “new innovative materials.“ As far as visitors are concerned, viscom targets the established users and agencies such as manufacturers of sign and light advertising, suppliers of shop fittings and trade fair construction, architects, digital printers, specialised photo laboratories, advertising agencies, media production specialists, manufacturers and specialized retailers, systems houses, marketing decision makers from industry and commerce as well as “end consumers“ with their own production facilities for visual communication media, such as industrial companies, trading companies and airports.

For further information or photos please visit www.viscom-messe.com or contact the Pres Department of Reed Exhibitions Deutschland GmbH:

Press Contact:
Dr. Mike Seidensticker
Phone: +49 (0) 211 - 90191- 128
Fax: +49 (0) 211 - 90191- 138
Email: Mike.Seidensticker@reedexpo.de

Eva-Maria Geef
Phone: +49 (0) 211 - 90191- 191
Fax: +49 (0) 211 - 90191- 138
Email: EvaMaria.Geef@reedexpo.de