Light Advertising Award
viscom Best Practice Award Light Advertising 2009
The Special Show
For the first time viscom düsseldorf 2009 announced the Best Practice Award Light Advertising. The nominated projects could be marveled at its own special show:
walkway from the entrance area North B to the halls 8a and 8b
The Award
Each year, large numbers of exhibitors help to ensure that the viscom remains the number one industry platform for the planning, manufacture, installation and maintenance of illuminated display systems.
Reed Exhibitions Deutschland GmbH presented the first ever Best Practice Awards Light Advertising at the viscom düsseldorf 2009. The aim was to reward successful and innovative illuminated sign applications which have been well planned and creatively realised, and to present them to a wider audience.
Jury
The jury consisted of industry experts. These were representatives of the following institutions:
- WERBETECHNIK specialist journal
- Fachverband Lichtwerbung e.V.
- Zentralverband Werbetechnik e.V.
- EFRA Lichtwerbung Ernst Franke GmbH und Co. KG
- Reed Exhibitions Deutschland GmbH
The jury rated the entries based on the following criteria:
Technology and materials used, dimensions of light advertising, method of installation, integration in surroundings, basic idea and design. The overriding criterion for the assessment will be the creative solution.
The jury's decision is final.
Following projects were nominated fort the final round of Best Practice Award Light Advertising:
- FLOW [pdf | 30 kb], Steelworks GmbH & Co. KG
- Solar pylons in Filderstadt (nearby Stuttgart) [pdf | 43 kb], Kreder Neon Stuttgart GmbH
- Sign system at NEW YORKER in Braunschweig [pdf | 41 kb], Neon Pahl Licht- und Werbetechnik GmbH
Special Award
- Luminous LED cross on Möglingen Catholic Church [pdf | 42 kb], Kreder Neon Stuttgart GmbH
Media partnerships
The following specialist journal was the media partner of the viscom Best Practice Awards Light Advertising 2009:
- WERBETECHNIK
Promoter and organiser
Reed Exhibitions Deutschland GmbH, Völklinger Straße 4, 40219 Düsseldorf, Germany.





