print design! 2011
Print design!
A living environment where everything is printed
From furniture to clothing to coffee cups, from wall décor to floor coverings to lamps. Only the people are real. What sounds surreal at first has been possible thanks to printing technology for a long time. The new forum ‘print design!" demonstrates it. No matter if it's glass, wood, plastic or textile, if it's decorative fittings or functional everyday life items: Where printing technology is concerned, creativity no longer knows any limits.
Innovative printing technologies and state-of-the-art materials enable individual realisations with a character all of their own. The demand is for individuality instead of mainstream. This is exactly what is shown by "print design!" For the first time quite different manufacturers of materials and machines, who have one thing in common, present themselves at viscom düsseldorf:
They all give an impressive demonstration of the mature opportunities that digital printing has to offer. The intention is to establish a network which will be a drop-in centre for dealers as well as end consumers.

With this show, viscom continues its initiative on the theme of customised design launched in 2006. The intention is to show in practice what has meanwhile become technically possible and to generate ideas and impulses for the exploitation of new markets.
What is so exciting about customised design?

It is the infinite diversity of design that is so fascinating, since it is now possible to use digital printing on almost every material and to give it an individual design. This can be a goldmine as it offers exciting possibilities to stand out from commonplace solutions.
And what is special about "print design!"?
"print design!" takes up the diversity of customised design and presents practical examples of their realisation on different materials like glass, film, textile fabrics, laminate or metal.



















