Frankfurt. It has developed into one of the world's most prestigious awards - the Digital Signage Best Practice Award which was presented during viscom for the fourth time now. In front of an audience of some 500 colleagues from the industry who had assembled in the historic Ratskeller restaurant in the Frankfurt city hall complex to celebrate viscom night, a total of six companies received the much-coveted award. Prizes were awarded in the categories of Retail Signage, Guiding Signage, Information Signage and Interactive Signage, which demonstrate the broad range of this young and trendsetting medium. The expert jury consisting of 12 members also presented one Special Award.

Category Guiding Signage/Wegeleitung

macnetix: Digital route guiding system for the Düsseldorf Exhibition Centre
Client: Messe Düsseldorf

l: Rainer Döge, macnetix
r: Benjamin Fröhlich, macnetix

macnetix succeeded in implementing a simple and functional guiding system with its "Digital Guiding System for Messe Düsseldorf". The jury was won over by the system's functionality combined with integration into the existing architecture, as well as by its simple elegance.

Category Information Signage

GnosySoft Ltd.: New Digital Signage Network for the Larnaca Airport in Cyprus
Client: Ad Airport Media

André Koitzsch, MINICOM digital signage

The jury agrees: The "New digital signage project for Larnaca Airport in Cyprus" is a winner due to the overall concept of this impressive airport installation. Travellers are consistently accompanied on their passage through the airport by information appropriately interspersed with advertising. Advertisers find a large number of digital advertising spaces allowing for effective orchestration.

Category Interactive Signage

Sedley Place: Coca-Cola Piccadilly Sign London; Interactive World Cup 2010 Campaign
Client: Coca-Cola Great Britain

Alastair Patrick, Sedley Place

The "Coca-Cola Piccadilly Sign London" project, an interactive campaign for the 2010 World Cup, is a highly creative solution moving people in both senses of the word. It demonstrates a clever use of large out-of-home spaces embedded in a multichannel strategy using all channels, and also turns passers-by into actors.

Category Interactive Signage

people interactive GmbH: Telekom Shop 2010
Client: Deutsche Telekom GmbH

Sabine Schmidt, people interactive GmbH
Salvatore Accuputo, people interactive GmbH

The high-quality entries in the Interactive Signage category prompted the jury to proclaim two winners here. As a result, people interactive GmbH is another happy award winner. Its design of a Telekom Shop shows digital signage in the retail sector with interactive elements. The project is realised in a consistent manner throughout the entire room; the interactive elements fit in with the overall concept. An important aspect for the jury was the fact that the system leaves the choice up to the customer, offering both consultation by an employee or self-service at the terminal.

Category Retail Signage

~sedna GmbH: Mac-based Digital Signage solution in use at Gravis
Client: GRAVIS EDV Vertriebs GmbH

l: Stefan Stallmann, ~sedna GmbH
r: Guido Matzer, ~sedna GmbH

~sedna GmbH outrivalled as many as five co-nominees in the Retail Signage category. The jury praised the attractive design of the concept combining digital signage and sales promotion elements. The project shows an ideal combination of a product which is not only the product for sale but at the same time used as means of promoting sales.

Special Price

xplace GmbH: xplace Instore-TV at Media -Saturn
Client: Media-Saturn Holding GmbH

Michael Volland, xplace GmbH

800 stores in 16 countries, 2 sales channels, up to 10 TV channels per store, localised content for a large number of different languages and scripts - all actuated via a central CMS which allows for the administration of this gigantic and continuously expanding project via sophisticated licence administration. In the "xplace Instore TV" project by xplace GmbH, the Special Award goes to a project which is unrivalled in its complexity. Quite explicitly, the prize is awarded for what goes on behind the screen.

For more information and press photos please visit www.viscom-messe.com or contact the Press Department of Reed Exhibitions Deutschland GmbH:

Dr. Mike Seidensticker
Press Spokesman
Phone: +49 (0) 211 - 90191- 128
Fax: +49 (0) 211 - 90191- 138
Mike.Seidensticker@reedexpo.de

Cornelia Maschke
Press Assistant
Phone: +49 (0) 211 - 90191- 182
Fax: +49 (0) 211 - 90191- 138

Cornelia.Maschke@reedexpo.de

Press releas as doc [doc | 141 KB]
Press release as pdf [pdf | 86 KB]
Photo winner Macnetix [jpg | 424 KB]
Photo Macnetix [jpg | 174 KB]
Photo winner Gnosysoft [jpg | 543 KB]
Photo Gnosysoft [jpg | 174 KB]
Photo winner Sedley Place [jpg | 884 KB]
Photo Sedley Place [jpg | 174 KB]
Photo winner People Interactive GmbH [jpg | 812 KB]
Photo People Interactive GmbH [jpg | 174 KB]
Photo winner Sedna GmbH [jpg | 725 KB]
Photo Sedna GmbH [jpg | 174 KB]
Photo winner Xplace GmbH [jpg | 528 KB]
Photo Xplace GmbH [jpg | 174 KB]