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• Review viscom düsseldorf 2011
  • Impressions 2011
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  • Awards 2011
    • BEST of 2011 AWARD
    • Best Practice Award Light Advertising 2011
    • Digital Signage Best Practice Award 2011
    • Superstar 2011
  • Award Winners 2011
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Superstar 2011

 

 

 

1. The Award

Every year, many exhibitors contribute to making viscom

THE platform of the visual communication industry.

For the first time in order to honour and promote the creativity presented by the exhibitors, the 18th SUPERSTAR will be announced in the frame of viscom in cooperation with the display publishing house.

 

For turning modern product packaging into genuine eye catchers, increasingly complex and elaborate display and PoS solutions are designed. New materials, refinement techniques, digital media and lighting technologies are steadily gaining in importance here. viscom provides a comprehensive overview of the latest trends, technologies and processing options. So, the show offers the perfect place for this award.

2. Cathegories, Groups and Nature of Exhibits

The SUPERSTAR will be awarded for 13 natures of exhibits:

• Floor display
• Window display
• Suspending display
• Counter display
• Presentation display
• Information display
• Product carrying display
• Shelf display
• Illuminated display
• Floortester
• Floor graphics
• Consumer packaging
• Digital Media

Submissions will be divided into the following groups and categories:

 

A Longterm Display (used more than 3 months at PoS)

1. displays value under € 300.-
2. displays value between € 300.- and € 700.-
3. displays value over € 700.-

B Shortterm Display (up to 3 months at PoS)

1. displays value under € 100.-
2. displays value between € 100.- and € 200.-
3. displays value over € 200.-

C International

1. displays value under € 300.-
2. displays value between € 300.- and € 700.-
3. displays value over € 700.-

D Consumers Packaging

E Digital Display

In each nature of exhibit max. three prizes will be awarded. Awarding all three prizes is not mandatory.

Moreover, there are special prizes for the best design, best technical realisation and for the most innovative solutions.

3. Jury

An independent jury - consisting of marketing executives of multinational corporations - will evaluate the submitted exhibits. The jury shall consist of 4 to 6 members and is renewed each year. In 2011 Mr Welfhard Kraiker (professor of "Communication Design" at the Hamburg University of Applied Science) will chair the jury.

The jury will assess the products entered according to the following criteria:

Every single member of the jury will evaluate the entries according to design, functionality, communication, technical realisation and innovation. Each juror may assign up to 5 points for each creterion. The exhibit with the most points in its category wins.

 

The jury's decision is final.

4. The Conditions of Entry

All display/packaging/digital signage producers and/or their commissioners can participate. Any number of entries can be nominated. Condition is that each exhibit has come to use. The displays must qualify for one of the groups/categories mentioned before. Both packaging and digital display are combined in one group. Exact details regarding date of delivery etc. will be given separately. For participation at the Special display show the Reed Exhibitions Deutschland GmbH will charge:

for the first 3 entries

• with booked stand € 600.- for each exhibit/sqm + VAT
• without stand € 750.- for each exhibit/sqm + VAT

from 4th entry

• with booked stand € 550.- for each exhibit/sqm + VAT
• without stand € 700.- for each exhibit/sqm + VAT

from 10th entry

• with booked stand € 500.- for each exhibit/sqm + VAT
• without stand € 650.- for each exhibit/sqm + VAT

This charge includes decoration, electric power and guard service.

5. The Publication of Results

All entries will be on show for the whole duration of the DISPLAY/PoS World (13 - 15 October 2011) in Düsseldorf/Germany at the Special display Show and will be published in the display magazines (print and online).

6. The Schedule

Closing date for the participation was the 09 September 2011.

7. The Host and Organiser

display Verlags GmbH, Am Neumarkt 30, 22041 Hamburg, Germany

8. Registration

Closing date for the participation was the 09 September 2011.
A summary of all important information can be found here.

Also at viscom: Presentation of Platinum SUPERSTARs to the gold winners of the competitions in Germany and Poland.

Contact SUPERSTAR Awards

display Verlags GmbH
+49 (0)40 / 300 60 56-0
+49 (0)40 / 300 60 56-22
info@display.de
www.display.de