Die viscom macht Werbetechnik, Digitaldruck und Textilveredlung zum einmaligen Erlebnis. Unter dem Motto „viscom – mach was draus!“ bietet Ihnen die Mitmach-Messe nicht nur die Gelegenheit, Technik live zu testen.
Save the Date! 07. bis 09. Januar 2020!
Abschlussbericht viscom 2020
Europas Fachmesse für visuelle Kommunikation ist die jährliche Anwendermesse der internationalen Werbewirtschaft. Zum Jahresanfang bildet sie den Auftakt des neuen Geschäftsjahres.
Frank Schenk, Head of ProGraphics & Industrial Printing, EPSON DEUTSCHLAND GmbH
To our mind, holding PromoTex Expo, PSI and viscom concurrently has proved a real asset. Full aisles show that the new dates have gone down very well. We were positively surprised with the number of visitors. We used the trade show to present print on leatherette for the first time – an innovation meeting with a very positive response from visitors. To us – as a Düsseldorf-based company – it is very important to be present at viscom.
Frank Schenk, Head of ProGraphics & Industrial Printing, EPSON DEUTSCHLAND GmbH
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Volker Lienig, Sales & Marketing Manager Mutoh Deutschland GmbH
We are very loyal viscom exhibitors and have taken part from the very beginning. So there was no doubt in our minds about exhibiting again this year. We regard the new concept with the live signmaking workshop and the Forum, in particular, as very positive. This combination produced beneficial synergy effects. We also changed our own concept and brought along our distributors to the show – which made absolute sense. We will also stick to involving our specialist retailers in future. Our feeling was that the trade show was clearly better attended than in previous years. The aisles were full. And we also like the concurrence of the three trade shows. We had several PSI visitors at our stand. PSI boosted international attendance yet again. So holding viscom in parallel was wise move. The new dates also fit our needs.
Volker Lienig, Sales & Marketing Manager Mutoh Deutschland GmbH
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Boris Buhl, Sales Manager CACH Roland DG Deutschland GmbH
We started viscom with neutral expectations and were positively surprised. The efforts undertaken by Reed Exhibitions to bring new customers to the shows have paid off. Many questioned the trade show in the run-up to the event. You managed to disprove these reservations and positively implement the conceptual changes. The distributors’ feedback was positive across the board. Visitor quality is what counts, and that is what we got.
Boris Buhl, Sales Manager CACH Roland DG Deutschland GmbH
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Uwe Niklas, General Manager Sales & Marketing Mimaki Deutschland GmbH
We are very satisfied and view the conceptual changes as very positive. This year we were buzzing with visitors, who came well informed and with concrete intentions to buy. We feel that exhibitors and trade show organisers have to pull together. We have to take the initiative, too. With Mimaki we are represented at both PSI and viscom and approached promotional products distributors proactively in the run-up to the events. This worked fine. And even the matchmaking worked out right. Now the challenge is to retain the positive impression of the trade show for the rest of the year.
Uwe Niklas, General Manager Sales & Marketing Mimaki Deutschland GmbH
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Natalie Eichner, Marketing & Events Deutschland Trotec Laser Deutschland GmbH
While the first day was a typically good viscom day, from day two we also saw visitors from PSI throng to our stand. This means we clearly felt an interaction here. To our mind, the visitors of all three trade shows come from the same industry. We are all advertising professionals. This is why it makes so much sense to hold the three trade shows concurrently so that service providers can see the cross-sectoral opportunities. We have already booked exhibition space for 2020.
Natalie Eichner, Marketing & Events Deutschland Trotec Laser Deutschland GmbH
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Vera Boersma, Marketing Coordinator Probo Print GmbH
As this was our first participation in viscom we were open-minded and are utterly satisfied. Our target group are re-sellers, i.e. advertising agencies and signmakers – which is why the trade show was a perfect fit for us. We had great conversations and generated new leads. As an online vendor we focus on seeing novelties, meeting people and maintaining personal contacts. In addition to this, we also took a look at the other two trade shows. We are already very interested in participating again next year.
Vera Boersma, Marketing Coordinator Probo Print GmbH
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