viscom 2020: Explorers welcome
Gawking and marvelling are classic trade fair activities. But when you can experience everything and participate, you’ll reach another dimension. Staging ideas and innovations alongside the required technology with an eye to applications is part of the concept of the trade show trifecta that is viscom, PSI und PromoTex Expo. From 7 to 9 January 2020, they’ll join forces again at Messe Düsseldorf to make the whole World of Advertising and Selling tangible for an expected 25,000 visitors, giving them an opportunity to get involved, network and make their own experiences. A total of about 200 manufacturers and distributors from more than 40 countries will let visitors check out their newly developed products. Themed routes will show them the way to the most exciting stops.
The workshop for doers
Trade visitors from such industries as signmaking, print services, textile finishing, illuminated advertising, media production, stand building, shopfitting and foil wrapping will find an exciting laboratory for experimentation in the viscom live signmaking workshop. They won’t just be able to touch and understand new materials, they’ll also get to process them right there in a real-life operation. Pros from the signmaking network Signforum-24 will explain processes and procedures, answer questions and share their knowledge.
At the last event, EPSON, for example, used the area to introduce printing on imitation leather for the first time. “An innovation that was very well received by the visitors. For us – especially as a Düsseldorf-based company – it’s very important to have a presence at viscom”, emphasises Frank Schenk, the head of ProGraphics & Industrial Printing at EPSON Deutschland GmbH, a key returning exhibitor and sponsor in 2020. Joining companies like Thyssen Krupp, DP Solutions, Chaki Signs, Berger Textil, Comhan, Mutoh and pullPIX, Mimaki is helping to mould the area. “We think the concept changes are very positive. We’re represented at both PSI and viscom”, says Uwe Niklas, the Sales & Marketing general manager.
While large-format prints are being created on the machines, walls get foil-taped or fabric-covered, wallpaper is individually or custom-printed, and illuminated letters take on concrete forms, the Barber Shop will offer a very special service. The retro-designed salon serves as the pampering island in the midst of the hustle and bustle of the workshop. There, too, everything revolves around precise cuts and individual designs – except that the pro here grabs a blade to trim visitors’ beards or hair. Appointments can be made every 45 minutes between 8:30 am and 5:00 pm on each trade fair day using the matchmaking portal online (www.reed-matchmaking.com/viscom).
But this online contacting site can do a whole lot more. As a digital organiser, the matchmaking platform supports exhibitors and visitors in planning their perfect day at the show. Based on their own interests, it helps them to find the right contacts and set up appointments with them. The new Job Exchange brings together companies looking for employees and skilled employees looking for change. Offers and requests can be entered online ahead of viscom or dropped off in the matchmaking area during the show.
The custom shirt
Smake also leverages the advantages of digitalisation to fling open the door to the future of textile finishing. When the company from Castrop-Rauxel puts embroidery and prints on apparel, it doesn’t just do so in a personalised way and in a single piece on demand, it has simultaneously developed software solutions to make the finishing process scalable and cost-efficient. “We come from the production side and know the requirements. After a detailed analysis of the processes, we aligned the digital process to match exactly”, explains Thomas Drees, the managing director. Together with his partner Mark Busche, he’ll invite visitors at his special Make Your Shirt area on a special journey. In the role of the customer, they’ll configure their very own garment while generating a barcode at the same time. Using this barcode, they can track every single stage the order passes through, from placing the order to receiving, finishing and quality control to shipping.
Workshops for digital knowledge
Stefan Lamb will show viscom visitors how to professionally implement ideas with Adobe Creative Cloud. The self-employed software trainer and media designer has been on the road as a product specialist for about 20 years to pass on his knowledge to other experts in training sessions. His illustrative demonstration explains how the program supports creative design processes and how it can be used to achieve optimal results. Similarly, the Corel Forum will deliver application-oriented workshops about the software by the same name.
The creative framework
Expert experience and inspiration for everyday challenges will be conveyed in the presentations and best practices featured at Forum 13. In addition to topics revolving around sustainability in the textile industry, the emphasis will also be on new solutions in digital and textile printing and possible applications in signmaking and illuminated advertising, thus linking the content of the three trade shows. Participants will learn interesting facts about the developments in the industry and innovative new products.
Presentation programme highlights:
Tuesday, 7 January 2020
1:30 pm to 2:00 pm – How print services providers GI-PLANT are revolutionising school shirts and jerseys and create awareness for more sustainability in textile buying.
Speaker: Jörn Hartmann, Owner, GI-Plant
2:00 pm to 2:30 pm – Everything hand-painted. The classic signmaking craft creates a stylish vintage appearance in stores, shop windows and more. Best practices from a real signmaker.
Speaker: Frank Chaki
2:30 pm to 3:00 pm – Welcome back. The reintroduction of the master-craftsman certificate requirement for signmakers passed in Germany. What’s changing, what to consider, what to do?
Speaker: Martina Gralki-Brosch, ZVW German Signmaking Association
3:00 pm to 3:30 pm – Foil at its best: Material highlights for staging rooms and smart interior design and signmaking applications.
Speaker: Anja Falkenberg, Aslan GmbH
3:30 pm to 4:00 pm – Big plans: 3D printing for the production of prototypes, models, show pieces and displays. News and business perspectives from the world of additive manufacturing.
Speaker: Karl Gröner, Karl Gröner GmbH
Wednesday, 8 January 2020
12:00 pm to 12:30 pm – The young brand share makes a donation for every product sold based on the 1:1 principle. In the presentation you’ll learn what role the sustainable tube packaging plays for the social brand. A brand case about the origin of share hand lotion.
Speaker: Officials from Pirlo Tubes GmbH
12:30 pm to 1:00 pm – Trend recognised. How the Berlin-based company Hauptstadtader is making a splash with vegan stickers, and who’s interested in them.
Speaker: Paul Kündiger, Hauptstadtader GmbH
Thursday, 9 January 2020
1:00 pm to 1:30 pm – Print it baby! Digital printing can be used to stage rooms and individually and quickly change them. The technology and materials to do that are developing rapidly. And that opens up a vast range of diverse possibilities.
Speaker: Daniela Scheidung, Epson Deutschland
1:30 pm to 2:00 pm – Acoustic solutions, shutters, display solutions. Digital textile prints are true multi-talents. Find out all that high-end textile printing can do.
Speaker: Joachim Rees, Multi-Plot Europe
2:00 pm to 2:15 pm – Interior design amazingly printed. The making-of of the lobby of the hotel “The Station”, from design idea to material selection and printing to realisation.
Speaker: Caroline Zöller, Forteam
2:15 pm to 2:30 pm – The sharpness makes the room experience. How to gain ground with the image agency for high-resolution pictures, and what to pay attention to.
Speaker: Eberhard Weible, pullpix image agency, in a conversation with Caroline Zöller
2:30 pm to 3:00 pm – How do you stage a brand? Learn how to use signmaking to boost your brand core and communicate in a visually coherent manner.
Speaker: Volker Brunswick/Sebastian Kuhnen, Vivamo GmbH
Staging for interior spaces
The Interior Design Business Meetup on the third day of the show will offer plenty of room for imaginative staging ideas. The format delivers ideas to commercial furniture and equipment suppliers, designers, stand builders, and shopfitters on how to make unusual interior designs that create an ambiance and convey a good feeling to customers. Manufacturers of unusual materials and pros with project experience will present innovations and ideas for visitors’ own projects. The exclusive event starts with an exchange of trends and product innovations and concludes with in-depth information during a targeted trade fair tour. One stop is the Station Hotel, a hotel lobby staged by Netzwerk Ladenbau, the digital print shop PhotoFabrics and the agency Forteam Kommunikation, with lots of product examples and applications from the interior design segment. Prior registration for the Interior Design Business Meetup is required.
Nations Wrap Cup
The cars in this contest change colour at lightning speed. But speed alone doesn’t make winners. For everything to be perfect, the new body design must also be free of bubbles and scratches. To achieve this goal, twelve to 16 teams from around the world will have three days to squeeze everything out of their foil, hot air blower and special tools. Beyond just the right strategy, good planning and a well-composed team are also required. One member of the team of four must be female; there are no other requirements. Visitors can follow the competition for the title “International Wrap Star” right in the 400-square-metre area. They’ll get to cheer the winners on day 3 of the trade fair.
Routes to offer guidance
Themed routes are great for discovering the most important stops at viscom. The “Go for It” route follows the “Street of the Explorers”, where Madeira will be one of the companies implementing creative embroidery design examples, and experts from foil manufacturer Aslan will take care of forward-looking concepts for room and interior design. The route goes on to special areas like Make Your Shirt, the viscom live signmaking workshop, the Nations Wrap Cup, various boulevard islands and selected exhibitors. The focus will be on digital cutting techniques and on insights into embroidering textiles, generating T-shirt designs and creating motifs for various products. The interior design tour will take visitors to the presentations in Forum 13, individual islands on the Street of the Explorers, the viscom live signmaking workshop and leading printing technology exhibitors, among other stops.
Europe’s International Trade Fair for Visual Communication is the annual user show of the international advertising industry. Taking place at the beginning of the calendar year, it kicks off the new business year. Central at viscom are solutions from the entire world of visual communication, with a special emphasis on digital large-format printing, signmaking, textile finishing machines and POS communication. The next viscom will take place in Düsseldorf from 7 to 9 January 2020, concurrently with the trade shows PSI – Leading European Trade Show of the Promotional Products Industry and PromoTex Expo – International Trade Show for Promotion, Sports and Workwear. Together, the three events make up Europe’s largest alliance of trade shows on advertising and selling, with more than 1,000 exhibitors and approximately 30,000 trade visitors from around the world expected to attend.
Press release [doc l 155 kb]
Photo (Credit: viscom) [jpg l ]