20 October 2017
Final Report viscom 2017: viscom to take place concurrently with promotional products show PSI from now on
“viscom’s new January dates were chosen wisely: no longer will we be in the midst of the hectic end-of-year business but get to kick off the new year.” Martina Gralki-Brosch, the Federal Guild Master and Chair of the German advertising technology association ZVW, expresses what many of the altogether 231 exhibitors at this year’s viscom are thinking.
19 October 2017
Excellent solutions for the future of retail - Digital Retail Award 2017 honours six innovative projects
Emotional storytelling in the store. Furniture shopping in a virtual showroom. Playfully connecting customer and product through an interactive shop-window. The winners of the Digital Retail Awards 2017 clearly demonstrate, how the digital future of retail will look like. In total, six solutions in three categories were honoured at the Digital Retail Night on 18 October, including three Special Awards for the best innovative solutions. All submissions nominated for the award will be showcased at the Digital Retail Space (hall 14, stand E35) of viscom düsseldorf until 20 October.
16 October 2017
From now on, viscom, the International Trade Fair for Visual Communication, will take place annually in Düsseldorf. The event used to alternate locations between Düsseldorf and Frankfurt each year. The second change: viscom will be moved from autumn to January to become the kick-off event for the new business year. The third change: starting in 2019, viscom will be held concurrently with PSI, the Leading European Trade Show of the Promotional Products Industry, with the first event scheduled from 8 to 10 January 2019. The rhythm change means that viscom will not take place in autumn of 2018.
26 September 2017
Winners to be recognised during the Digital Retail Night on 18 October 2017 The customer is king – in all channels....
26 September 2017
“Once upon a time, there was a jolly bunch of industrious advertising technicians who set out to find inspiration ... .” From 18 to 20 October, it’ll be viscom 2017 – not Hans Christian Andersen – which will send its trade visitors on a magical journey of inspiration. With the help of students from the University of Wuppertal, viscom world of inspiration, traditionally a visitor highlight at the trade fair, will be turned into the magnificent entryway to the exhibition area in a project titled “The Emperor’s New Signmaking”.
14 September 2017
Digital, retail, packaging – viscom 2017 delivers big when it comes to brand communication. Featuring new products, special areas and focus days by topic, Europe’s trade fair for visual communication in Düsseldorf will present innovations for three key brand communication segments. The programme from 18 to 20 October is specifically targeted at brand managers and marketing executives.
29 August 2017
How should packaging look to attract shoppers? The answer comes care of viscom in Düsseldorf from 18 to 20 October 2017. With the new Packaging Area and the “Focus Day POS, Display and Packaging” on the second day of the trade fair, Europe’s trade fair for visual communication offers a packed programme for packaging experts. The stated aim is to connect creative minds with the packaging industry – in line with the viscom motto “We connect”.
28 August 2017
Digital Signage is unrivalled when it comes to reaching customers out of the home. This is why the market for digital outdoor advertising is continually growing all the time: According to Nielsen, this market has grown by 30% in recent times – in the United Kingdom by 28%, according to the “Advertising Association/WARC Expenditure Report”. Innovative solutions for Digital out-of-Home (DooH) and Digital Signage therefore also feature as topics at viscom, Europe’s Trade Fair for Visual Communication held in Düsseldorf from 18 to 20 October. The event will be about emotional appeal, improved information and bigger business opportunities.
16 August 2017
What will tomorrow’s advertising technology look like? This answer will come care of viscom in Düsseldorf from 18 to 20 October. In 2017 Europe’s trade fair for visual communication will be held in Halls 13 and 14. The well-established industry event specifically targets advertising technicians presenting innovations from the areas of signmaking, lighting and digital large-format printing.
10 August 2017
Innovations for digital as well as large & wide format printing: from 18 to 20 October, viscom in Düsseldorf will put on display everything print services providers need to know on those subjects. Europe’s trade fair for visual communication will take place in Halls 13 and 14 this year. Top printing press manufacturers and distributors will be on hand to present the latest processes, technologies and materials – including Agfa Graphics, Canon, ComPlott Papier Union, Epson, ESC Decoration Technologies, Fujifilm, Mimaki and SwissQPrint. Exhibits will cover cutting-edge topics such as soft signage, interior design applications and large-format UV printing.